Brazilian soccer legend Pele has filed petition on Samsung Electronics Co for at least $30 million, alleged that the Korean company inappropriate used a same copy in an advertisement that ran in the New York Times without permission.
According to the complaint filed this month in Federal Court in Chicago, Samsung placed the October ad for ultra high-definition televisions after breaking off debate in 2013 to use Pele’s identity to promote its products.
Pele, 75, is taken as the greatest soccer player ever nationwide and among the world’s most famous sportsperson.
However, the ad does not illustrate Pele, it includes a portrait-sized image of a man who “very closely similar appearances” him, and a small photo of a soccer player making a “modified bicycle or scissors-kick, perfected and famously used by Pele,” the complaint said.
When Samsung spokeswoman refused to comment!
On the other side, Samsung spokeswoman Danielle Meister Cohen refused to comment.
The lawsuit was filed by Pele IP Ownership LLC, which owns Pele’s trademark and publicity rights. It is dated March 16.